The Problem: Stuck in a Never-Ending Loop
CoherentERP is an ERP consulting powerhouse, handling contracts from $40K to $2M. But when it came to launching their new website, they hit a major roadblock.
After paying heavily to a design agency, progress stalled. The problem? Copywriting.
The content they received wasn’t just off the mark—it was unusable. After months of trial and error, the founder admitted they were on the verge of giving up. They were stuck with half a website, no copy, and wasted resources.
What They Needed
The goal was clear: they needed high-quality copy that would position them as leaders in the ERP space and generate leads. But they also needed content architecture and wireframes to guide the agency’s design work so the investment wouldn’t go to waste. And they needed it done fast.
What We Did
When CoherentERP reached out to us, we jumped in immediately. Here’s how we made it happen:
- Clarity From Day One:
- We got on a call, diagnosed the issue, and created a clear plan for their website content. No fluff, no delays—just actionable solutions.
- Built From the Ground Up:
- Created the sitemap and content architecture for over 25 sales pages, ensuring the site was structured to convert leads.
- Delivered copy that wasn’t just words on a page but spoke directly to CoherentERP’s high-value clients.
- Replaced the Agency’s Direction:
- Suggested wireframes to optimize user experience, replacing the agency’s work to ensure the site delivered on both design and functionality.
- Saved Their Investment:
- Shipped our copy, architecture, and wireframes to the original agency so CoherentERP wouldn’t lose their design investment. This ensured the project stayed on track.
The Results
- Tight Deadlines? No Problem: Delivered everything—copy, content architecture, and wireframes—within 3 weeks.
- Complete Turnaround: The website project moved from “stuck” to fully actionable, paving the way for launch.
- Expanded Scope: CoherentERP scaled the project further after seeing the impact of our work, opening new directions for their brand.
- Investment Saved: By integrating our work with the agency, CoherentERP avoided sunk costs and maximized ROI.
What They Said About Us
"[Grant] didn’t just deliver copy—they rescued the entire project. After months of frustration, they turned things around in weeks. From structure to copy to wireframes, they gave us exactly what we needed to move forward. They’re the reason we didn’t give up on this."
— Milan Rao, Founder of CoherentERP
Ready to Fix Your Stuck Project?
Whether it’s a website overhaul, content strategy, or a complete rescue mission, we’re here to help you move forward.
