How Numerated turned a complex SBA loan process into a simple sell with smart messaging

The Problem: Launching a Game-Changing Product in a Complex Market

Numerated Growth Technologies (Numerated) is a leader in digital lending, processing over $50 billion in loans and managing $400 million in loans every hour—that’s 3 loans per second.

When Numerated developed their new SBA 7(a) Standard Solution, they were tackling a significant problem: SBA 7(a) loans are vital for small businesses, but the process is a nightmare. Borrowers face complicated forms, endless documentation, and manual back-and-forth with lenders. For banks and credit unions, there’s constant fear of messing up the paperwork and losing the SBA guarantee.

Numerated’s solution was revolutionary: a digital-first platform that simplifies the process, automates document collection, and reduces lender workload by 75%. But they needed copy that would resonate with CEOs, tech officers, and risk officers—decision-makers who don’t have time for fluff.

What They Needed

Numerated needed a landing page and one-pager to showcase their new product, attract attention, and drive signups for a webinar and demo. The messaging had to communicate trust, growth, and innovation while breaking down a highly complex system in a way that’s clear, persuasive, and actionable.

What We Did

When Numerated reached out, we got to work right away, diving deep into their product, audience, and goals. Here’s how we made it happen:

1. Refined Their Messaging:
   • We started with their core pillars—trust, growth, innovation—and built on them with messaging tailored to their B2B audience.
   • Crafted copy that highlighted how their product solves pain points for both lenders (streamlined operations, reduced errors) and borrowers (faster, easier loan applications).
2. Simplified the Complex:
   • Translated a highly technical solution into clear, relatable language that speaks to CEOs, technology officers, and risk officers in community banks and credit unions.
   • Showcased real-world benefits: “75% less time spent on applications. 10% of the nation’s SBA lending handled on our platform.”
3. Landing Page That Converts:
   • Designed a landing page that guides visitors through the solution’s advantages with clear, compelling headlines and calls to action (e.g., “See It in Action—Sign Up for Our Demo”).
   • Balanced technical details with relatable scenarios to engage decision-makers while addressing their concerns.
4. One-Pager That Sells:
   • Delivered a concise, visually engaging one-pager that highlights key stats and features, making it easy for stakeholders to understand the value and share with their teams.

The Results

Numerated’s launch materials hit all the right notes, helping them position their SBA 7(a) Standard Solution as the go-to platform for digital lending.

• Streamlined Launch: Landing page and one-pager delivered on time to support their 11/1 webinar.
• Resonated With Decision-Makers: Copy tailored to their audience of CEOs, technology officers, and risk officers, emphasizing trust, efficiency, and innovation.
• Showcased Leadership: Positioned Numerated as a leader in SBA lending, leveraging stats like handling 10% of the nation’s SBA lending to build credibility.

What Review Said About Us

"The copy didn’t just explain our product—it sold it. They took a highly technical concept and turned it into something clear, relatable, and persuasive. The landing page and one-pager have been instrumental in our launch strategy."
— Grant, Numerated

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